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Social Media Optimization

Social Media Optimization (SMO) is a way of generating popularity for a website through social Medias like popular online communities and community websites. It is in many ways like viral marketing where a website is made popular through word of mouth created through the use of networking in social bookmarking, video and photo sharing. SMO are the best ways to get traffic to a website as they provide free ways to the surfer. This can greatly enhance the traffic to a website and that too for free or at very little cost. Social Media Optimization is also called web 2.0 marketing.

Social media optimization has proved to be a better way of attracting traffic to a website and getting the site optimized than Search Engine Optimization (SEO). It focuses on driving traffic from sources other than search engines and thus it gives improved search ranking. It harnesses a lot of free traffic and is much cheaper than SEO

Social networks like MySpace, YouTube, Facebook, and Flickr have gained prominence in this era of web 2.0 technologies as they empower the user by letting them be what they want to be and express them freely. These have also turned into virtual marketplace for advertisers and SEO professionals

 

"Social media marketing (SMM)"

Combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others; The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service.

"Social media optimization (SMO)"

Is a set of methods for generating publicity through social media, online communities and community websites? Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos.

 
 
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At Search Marketing Inc, we believe that knowledge enables businesses to make the right decisions, whether that means taking SEO and PPC in-house, or utilizing an agency, knowledge is the key. Contact us now and put your SEO, PPC or social media strategy on the right track!

Search Marketing Inc is a search engine optimization firm located in Bangalore, India and expanding our wings in Middle East also. The team of our internet marketing firm was officially formed in June, 2008.

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